Black Friday helped to deliver the biggest ever week for sales in John Lewis’s 150-year trading history.
Overall sales were up 22% on last year to £179m and 57% week-on-week. This surpassed the previous sales record of £164m,which was set during the week before Christmas last year. Online sales recorded a 42% year-on-year growth.
Oxford Street, York, Southampton, Liverpool, Ipswich and Tamworth were among the stores which achieved record takings on Black Friday itself. All stores opened at 8am.
The retailer said it received a 300% increase in traffic to its website during the early hours of trading. Approximately 70% of traffic came from smartphones and tablets between midnight and 8am.
Electricals led the sales but fashion closed the week at 17% up year-on-year. Menswear and sport were the standout categories, up 17% for the week compared to last year, with Barbour, Ted Baker and Polo Ralph Lauren all achieving record sales.
Sales of handbags were up 37% year-on-year, driven by brands included in the retailer’s price matching promotion such as Mulberry and Michael Kors.
Dino Rocos, operations director at John Lewis, said: “While the sales figures are attention-grabbing, for me our biggest achievement was delivering an operation which ran like clockwork. We picked and packed 87% more online parcels on Saturday than we did last year, and to have delivered successfully on customer expectation is a testament to the work of our partners both on Black Friday itself and in our forward planning.
“Our website coped well with exceptional demand, while the atmosphere in our shops remained both seasonal and calm with customers enjoying extended opening hours and the great offers to be had.”