Some fashion retailers’ websites struggled to cope with demand today as shoppers raced to take advantage of Black Friday deals.
John Lewis’s website was down between 3pm and 4pm. The retailer issued an apology to customers, explaining that it had experienced “record levels of demand” online.
IT firm Capacitas estimated that the outage could have cost John Lewis up to £2.8m in lost revenue.
Boohoo also suffered brief disruptions. A spokeswoman said: “Due to the overwhelming number of visits to our website we experienced a temporary disruption to service at the launch of our popular Black Friday offers. We are very sorry for the inconvenience caused to our customers, however, the issue was swiftly rectified and our site was quickly back up and running.
”Customer numbers remain strong and we are confident that we will continue to meet demand throughout the rest of the promotional period.”
It comes as early footfall data suggested more people opted to shop online this Black Friday, rather than in stores.
Footfall was down on last year in the first few hours of Black Friday across all retail locations, according to initial research from footfall analyst Springboard.
Visa Europe predicted that more than £721m would be spent online and £1.19bn in stores throughout the day.
The credit provider forecast online sales would peak between 6pm and 7pm, while stores would be busiest between 1pm and 2pm.