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Black Friday 'to be biggest day in UK retail history'

This coming Friday is forecast to be the biggest day in UK retail history, with sales of almost £2bn.

Black Friday

Black Friday

The figure, equivalent to £83m every hour, £1.4m every minute and more than £23,000 every second, is up significantly on last year, when UK shoppers spend £1.75bn payment provider Visa Europe has predicted.

Spending is expected to reach £1.91bn on November 27 – up 17% online compared with last year, and 4% in stores.

Google Trends data shows the number of internet searches for Black Friday is 3.4 times greater than at the same time in 2014.

“This is shaping up to be a huge weekend, online and in-store, for retailers,” said Kevin Jenkins, managing director for the UK and Ireland for Visa Europe.

“It will be a tale of two different golden hours on the day. On the high street, we’ll see a huge lunchtime rush. Online, the commuter hour will see the highest levels of buying, confirming the growing number of people who think ‘mobile first’ for shopping.”

 

Readers' comments (2)

  • I think Visa Europe can't predict what will happen. As for it being the biggest day in UK retail history? I don't think so as the switched on consumer can see it for what it is - a gimmick used to clear old stock.

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  • darren hoggett

    What this shows is how little loyalty there is as regards to shopping these days. Black Friday virtually killed trade of us and footfall dropped to a level we've never seen before for November. Despite sensible and genuine online promotions, traffic was less than normal and with some brand partners selling items at below cost on their own sites, we've completely reevaluated who we'll be doing business with in the future. As we are not a discounter, this was the first - and last - time we will venture into a Black Friday event.

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