This coming Friday is forecast to be the biggest day in UK retail history, with sales of almost £2bn.
The figure, equivalent to £83m every hour, £1.4m every minute and more than £23,000 every second, is up significantly on last year, when UK shoppers spend £1.75bn payment provider Visa Europe has predicted.
Spending is expected to reach £1.91bn on November 27 – up 17% online compared with last year, and 4% in stores.
Google Trends data shows the number of internet searches for Black Friday is 3.4 times greater than at the same time in 2014.
“This is shaping up to be a huge weekend, online and in-store, for retailers,” said Kevin Jenkins, managing director for the UK and Ireland for Visa Europe.
“It will be a tale of two different golden hours on the day. On the high street, we’ll see a huge lunchtime rush. Online, the commuter hour will see the highest levels of buying, confirming the growing number of people who think ‘mobile first’ for shopping.”