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Black Friday weekend fails to boost footfall

Footfall fell by 2.6% across all retail locations in the week ended November 29, as shoppers chose to take advantage of online deals during Black Friday.

Black Friday on Oxford Street in London

Black Friday on Oxford Street in London

Black Friday on Oxford Street in London

Shopper numbers were down by 5% on high streets and by 2.7% in shopping centres, while figures rose by 3.3% at retail parks compared to the previous year, according to the latest figures from Springboard.

“With Black Friday and the final full pay weekend before Christmas, footfall was expected to surge with consumers shopping on the high street in earnest, however online stole the show with footfall to all retail locations declining by 2.6% overall for the week against last year,” said retail and insights director Diane Wehrle.

“UK high streets and shopping centres saw the greatest declines, the high street fell by 5% against last year for the week, 3.3% lower than the year-to-date average for the location type of 1.66%, declining across all regions with the best result in Greater London of just 2.7% year on year. Shopping centres fared slightly better down just 2.7%, albeit 1% lower than the year-to-date average and experienced an increase in the Greater London area of 1.7%.

“The only retail destinations to buck the downward trend sparked by the online boost were retail parks, which recorded a 4.9% year-on-year increase for the weekend as a whole and 3.3% for the week.”

Wehrle suggested that footfall figures may benefit this week from the increase in click-and-collect filtering through to retail destinations.

 

 

Readers' comments (1)

  • Black Friday began on the MONDAY and finished on ? No wonder there was no crazy rush. When will they ever learn now we wait for the Christmas sales in ?
    Not a day goes by without some promotion being stuck through my letter box. From White Company to Liberty etc. They are strong brands to why are they constantly discounting .Suggest you ask them, lets forget the words Loyalty bonus, is just an excuse.

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