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Black is back at Oasis with limited-edition LBDs

Womenswear retailer Oasis is launching a limited edition collection of classic black dresses to offer customers an alternative to its main, trend-led range. The LBD offer consists of four dresses, all are designed in house, and will be available in the retailer's top 20 stores from July 23. Each one comes with a tag stating the story behind the inspiration for the dress. Design manager Tom Young said: 'We felt there was more demand from our customers for something that is not so trend-driven, but is more about beautiful, timeless, feminine pieces.' The designs, which feature embellishments and jewels, are also in keeping with the retailer's Christmas collection, which focuses on metallics with strong, eye-catching detail. 'We feel really strongly for the LBD collection and are planning to launch new styles seasonally, as well as more for the Christmas range,' said Young. Prices for the new collection range from £70 to £80, in line with dresses from the retailer's main offer.

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