Cheshire womenswear independent Black White Denim is launching menswear for the first time for autumn 17.
The Wilmslow boutique will stock a selection of men’s brands from September following demand from customers’ husbands and partners.
“As the years have gone on we have grown our customer base and our shoppers often bring their husbands in, and they were asking if we did a menswear option,” said Jo Davies, owner and managing director of Black White Denim.
“They like our cool, pared-back look. That’s where the motivation came from, demand from shoppers.”
The menswear range will be located on the first floor and will feature many brands the shop already stocks in its womenswear offer.
“We’re keeping it tight brand-wise and we’re working with labels we already have on womenswear. We know them and we already have a relationship, so it makes sense,” said Davies.
Brands the store has taken for menswear include Hudson Jeans, John Smedley knitwear, Samsøe & Samsøe, American Vintage and Soulland.
Menswear will not be available online for the first season but may be rolled out at a later date.
“We’ll take our time with it,” said Davies. “We see it as a seed that we will let grow organically. We’ll see what the customer reaction is like and take it from there.”