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Blogger Chiara Ferragni fronts Amazon Fashion campaign

Amazon Fashion has unveiled Chiari Ferragni, founder of fashion blog TheBlondeSalad.com, as its European brand ambassador for spring.

She shot the campaign with photographer Cass Bird and I-D Magazine’s fashion editor Julia Sarr-Jamois at Amazon’s European fashion photographer in Shoreditch, London. It features brands including Gestuz, Selected Femme, Tommy Hilfiger and Keepsake.

Amazon said fashion is one of its fastest growing categories, selling brands including Mango, French Connection, Hugo Boss, New Balance, Levi’s, Tommy Hilfiger and Puma across its European sites.

Amazon has recently appointed former Marks & Spencer director Frances Russell for a role that includes spearheading the launch of an own-label business for the online retailer, as it seeks to grow its market share in the fashion industry.

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