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Blooming Marvellous future uncertain

Blooming Marvellous, the 14-store maternitywear chain owned by Icelandic investment group Arev, is understood to be on the brink of administration.

Restructuring specialist Zolfo Cooper, formerly Kroll, is understood to be lined up as administrator for Blooming Marvellous, but it has declined to comment.

A spokeswoman at Blooming Marvellous’ head office has also declined to comment on news reports over the weekend that the company was poised to call in administrators.

The company’s website is experiencing technical difficulties.

Arev partners Jonathan Eeles and Rupinder Cheema, who were directors of Blooming Marvellous, resigned last November.

Arev bought Blooming Marvellous for £5 million in September 2007. Arev’s other investments include Jones Bootmaker and Mountain Warehouse.

Arev previously owned Hardy Amies and Ghost, both of which went into administration late last year and have since been sold.

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