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Bloomingdale’s axes catalogue

US department store group Macy’s is ditching its mail order catalogue for its Bloomingdale’s business, to focus on its online operation.

In recent years sales growth at has outpaced sales from the catalogue. is part of Macy’s direct-to-consumer business, which is set to top sales of US$1 billion (£513 million) for 2008.

Bloomingdale’s chairman and chief executive officer, Michael Gould, said: “Bloomingdale’s is focused on growing its online business, increasing profitability and reflecting a seamless brandand merchandise selection, whether it be in store or online. Eliminating the paper catalogue also aligns with our sustainability and environmental policies of more electronic communication with customers.”

Seperately, Macy’s has appointed Daniel Edelman as president for international retail development. As former president and chief operating officer of Macy’s West division, Edelman will be replaced by Macy’s Northwest president and chief operating officer Robert Harrison.

Macy’s runs more than 850 stores in the US and South America under the Macy’s and Bloomingdale’s fascias. Sales last year were US$26.3bn (£13bn).

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