Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Blue Inc raises £4m to drive online and Twisted Soul development

Blue Inc has raised £4m in funding to grow its market share online and drive the growth of its Twisted Soul brand.

The menswear and boyswear retailer has raised the majority of the funding through the Unicorn Venture Capital Trust, with the remainder from existing shareholders.

Blue Inc chief executive Steven Cohen told Drapers: “I am delighted to have secured the funding to support our ongoing growth. Next year, we will focus on these two initiatives and we are considering an initial public offering in 2016.”

The British retailer scrapped its flotation plans in June this year amid fears investor appetite for IPOs had dwindled.

It has grown from 28 stores in 2006 to 240 stores in the UK and five overseas under two retail fascias: Blue Inc and Officers Club.

Cohen said: “This investment is less about physical growth where we will focus on consolidation and investment in our existing estate, and more about supercharging our growth online. Online is approaching 5% of the business so there is significant opportunity to grow.”

The retailer will launch an online marketing campaign in early 2015 and streamline its fulfilment processes. Click-and-collect now accounts for 20% of online sales.

The funding will also be used to push the wholesale development of the Twisted Soul brand, which is stocked at and

“We are targeting further growth overseas and through retailers in the UK,” said Cohen, who confirmed they would be looking to target bricks-and-mortar retailers and etailers with the brand.

Blue Inc appointed Just Consultancies to ramp up its wholesale presence in August.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.