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Bluebella poaches wholesale manager from Gossard

British lingerie brand Bluebella has appointed former Gossard sales executive Joanne Bolton to the new position of wholesale manager.

Bolton was in charge of all department store and international sales at lingerie brands Gossard and Berlei for nine years.

At Bluebella, Bolton will be responsible for driving expansion in the US.

At the end of last year, Bluebella raised £1m through the equity funding website Crowdcube to expand internationally and improve marketing in the UK.

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