Lingerie brand BlueBella is poised to launch the official Fifty Shades of Grey underwear range in the UK and Ireland.
The autumn 13 gift range, available from August, will include men’s cotton ‘Christian Grey’ boxers, baby doll sets and lace button-up briefs, embroidered ribbon tie briefs and trio underwear gift sets featuring some of the bestselling book’s most memorable catchphrases.
BlueBella will extend the collection for spring 14 to coincide with the release of the trilogy’s first film next year.
The range, represented by David Finlayson of APM Agency, will be debuted at the Moda tradeshow in Birmingham August 11 to 13.
The lingerie brand will also launch in Asos and Figleaves this autumn.
The 11 piece collection has wholesale prices ranging from £4.80 to £16 with a mark-up of 2.5.
Emily Bendell, chief executive and founder of BlueBella said: “As we await the release of the Fifty Shades of Grey film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film.”