Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

BlueBella to launch Fifty Shades of Grey lingerie

Lingerie brand BlueBella is poised to launch the official Fifty Shades of Grey underwear range in the UK and Ireland.

The autumn 13 gift range, available from August, will include men’s cotton ‘Christian Grey’ boxers, baby doll sets and lace button-up briefs, embroidered ribbon tie briefs and trio underwear gift sets featuring some of the bestselling book’s most memorable catchphrases.

BlueBella will extend the collection for spring 14 to coincide with the release of the trilogy’s first film next year.

The range, represented by David Finlayson of APM Agency, will be debuted at the Moda tradeshow in Birmingham August 11 to 13.

The lingerie brand will also launch in Asos and Figleaves this autumn.

The 11 piece collection has wholesale prices ranging from £4.80 to £16 with a mark-up of 2.5.

Emily Bendell, chief executive and founder of BlueBella said: “As we await the release of the Fifty Shades of Grey film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film.”

Readers' comments (1)

  • They've definitely missed the boat on this one, even with the release of what I'm sure is going to be a very mediocre film, the level of interest is nowhere near what it was 6 months ago.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.