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BMB picks up Crowther labels

Menswear supplier and brand house BMB Group has added a raft of new brands to its portfolio, after buying menswear supplier John Langford.

The deal adds Pierre Cardin to BMB’s line-up, as well as the Frederick Theak, Picador, Sangan and Haines & Bonner brands, which were also owned by John Langford, previously known as Crowther.

John Langford chairman Simon Crowther and BMB boss Mark Cotter will work together until the deal completes on July 1, when Crowther will step down. The existing sales, merchandising and product teams at John Langford will remain in place.

BMB chairman and chief executive Peter Lucas said: “We will source and deliver all the orders for autumn 08. All the brands are good, they’ve just waned through lack of investment. The advantage is that I always wanted a good formal shirt portfolio, and this will boost our wholesale turnover by 60%.”

The new brands, which have a total of about 1,000 stockists, will be headed by BMB wholesale sales director Andrew Thompson and brand development and marketing director Kevin Stone.

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