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Boden appoints Jill Easterbrook as new CEO

British fashion and lifestyle retailer Boden has named former Tesco veteran Jill Easterbrook as its new CEO.

Easterbrook, who is set to join the retailer at the end of this month, has held a string of senior positions at Tesco over a 15 year period, including chief customer officer and group business transformation director. She left the grocer in February last year and has since been a non-executive director of Auto Trader Group.

Boden’s former CEO Julian Glanville will take the position of executive chairman while founder Johnnie Boden becomes creative director.

Sales remained flat and profits declined at Boden for the year to 31 December 2015. Profits fell by 25% to £23.9m, as sales stagnated at the mail order and online business. Sales stayed flat at £283m as the firm’s net assets fell from £52m to £33.4m.

The retailer blamed the “disappointing” performance on the “increasingly competitive” market.



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