British fashion and lifestyle retailer Boden has appointed Phil Lewis, former senior director of product management and ecommerce for the Asia-Pacific region at Ralph Lauren, as director of digital experience.
Lewis had been at Ralph Lauren since 2013. Before that he was managing consultant at IBM since March 2007, first in Australia and latterly Hong Kong.
His appointment to Boden is effective immediately.
Boden’s brand director, Penny Herriman, said: “We are looking forward to welcoming Phil to Boden. We put the brand at the heart of everything we do, and that includes the digital experience.
“We aim to provide the customer with a brilliant brand experience at every point and this new appointment will further strengthen this area of our business.”