Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boden appoints new digital experience director

British fashion and lifestyle retailer Boden has appointed Phil Lewis, former senior director of product management and ecommerce for the Asia-Pacific region at Ralph Lauren, as director of digital experience.

Lewis had been at Ralph Lauren since 2013. Before that he was managing consultant at IBM since March 2007, first in Australia and latterly Hong Kong.

His appointment to Boden is effective immediately.

Boden’s brand director, Penny Herriman, said: “We are looking forward to welcoming Phil to Boden. We put the brand at the heart of everything we do, and that includes the digital experience.

“We aim to provide the customer with a brilliant brand experience at every point and this new appointment will further strengthen this area of our business.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.