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Boden hires product director ahead of online and store push

British fashion and lifestyle retailer Boden has appointed American Eagle Outfitters vice president Matthew Hilgeman as product director.

Hilgeman, who joined the business on June 9, will have responsibility for all Boden product areas of womenswear, menswear and kidswear, as well as the sourcing and supply chain.

Hilgeman has been with American Eagle Outfitters since 2013 and helped launch the brand in the UK last year.

Prior to that he served as a senior merchandiser at Abercrombie & Fitch between 2003 and 2006 and as director of men’s merchandising at Levi’s between 2006 and 2008.

Boden has a single store, located in Hanger Green, London. Last month it announced it will launch a digital catalogue this summer to ramp up its ecommerce offering while preparing to roll out a bricks-and-mortar retail format from 2016.


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