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Boden joins retail roster at The Heart

Mail order clothing retailer Boden is opening its second store, based at The Heart shopping centre in Walton-on-Thames in Surrey.

The 3,500 sq ft store will sell just womenswear and kidswear when it opens in August. Boden already has a store at Hanger Lane in west London, near its head office.

Clothing retailers Kew and SweatyBetty are also opening at The Heart. The respective 3,000 sq ft and 1,500 sq ft stores will mark both retailers' debut outside their London heartland.

SweatyBetty is due to open at the end of May, while Kew will open in August, located next to Boden's shop.

Alison Allen, a director at O&M, which owns The Heart, said: "We were keen to secure fashion brands with a different angle. We feel that SweatyBetty, Boden and Kew will give The Heart more diverse elements of fashion, which will prove popular with our customers."

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