Lifestyle retailer Boden is opening its first shopping centre store in Westfield London’s £600m extension on 3 May.
The single floor space will cover nearly 4,000 sq ft, offering womenswear, including occasionwear and accessories, alongside kidswear.
Boden said the new store will provide customers with the opportunity to experience “brand Boden in an immersive retail environment”.
Featuring the same distinctive design as its recently launched King’s Road London flagship, it will showcase mismatched frames, velvet chairs and quirky interior touches all inspired by the founder, Johnnie Boden’s, own home.
Boden also operates concessions in John Lewis in the UK, Nordstrom in the US and Zalando in Germany, alongside a standalone store at Hanger Green in West London.