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Boden to open concessions in John Lewis

Boden is opening concessions for its womenswear offer in five John Lewis stores.

It will be the first time the brand will be available in a department store. 

Five concessions will be opened in October at the retailer’s branches in Oxford Street, Southampton, Reading, Oxford and Cambridge.

There are plans for more to open in 2018.

Christine Kasoulis, John Lewis buying director fashion said: “The introduction of Boden builds on our continued strategy to provide our customers with an inspiring selection of unique brands that they cannot find anywhere else on the high street.”

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