Boden is set to open a store on King’s Road in London’s Chelsea in October, Drapers can reveal.
The store in the former Banana Republic store at number 20- 23 Duke of York Square on King’s Road will feature Boden’s men’s and women’s wear ranges, special collections such as Boden Icons, and Mini Boden for children aged 0-16.
Founder and creative director Johnnie Boden said: “This is a new chapter for Boden. At last, our customers will be able to see the brand in all its glory. I would like the shop to feel like you’re walking into my home.”
“Opening stores is a significant moment for Boden as we continue to grow our business”, added CEO Jill Easterbrook. “Boden is a brand packed with personality and we are really excited about bringing this to life in retail for our customers.”
Boden has one other store at Hanger Green in west London.