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Boden’s global brand director exits

Boden’s global brand director Penny Herriman is leaving the business after five years.

Herriman will stay at Boden until the end of 2018 before starting a new venture.

Herriman joined the business in 2013 to boost international growth. Boden said Herriman helped drive double digit growth over the last five years, during which time the business has opened new stores and wholesale accounts with John Lewis and Nordstrom in the US.

Herriman said: “Boden is a unique family company and I am extremely proud of how the brand has evolved over the last five years. It’s taught me to be entrepreneurial and aim high, so I feel now is the time to leave and challenge myself even more.”

Jill Easterbrook, CEO of Boden, said: “Penny is a great member of our leadership team. Her passion for the Boden brand is infectious and she has achieved much here. She will be sorely missed, and I am sure will be equally successful in her next venture.”

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