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Boho Dôen makes its wholesale debut

Californian brand Dôen has launched into wholesale for the first time with an exclusive collection for Net-a-Porter.

Founded in 2015 by sisters Margaret and Katherine Kleveland in the beach town of Santa Barbara, the brand joins those hitting the premium sweet spot for versatile dresses such as Ganni, Rixo and Stine Goya.

Product is 100% cotton and dress styles are romantic and elegant: relaxed, midi and maxi shapes feature shirred bodices, puffed sleeves and ditsy floral prints. Shirting follows a similar aesthetic with puffed sleeves and gathered detailing.

A total of 15 womenswear styles are launching with Net-a-Porter, plus three girls “mini-me” styles available for ages two to 10. The brand sells a wider range via its own ecommerce site.

Wholesale prices range from £105 for a top to £233 for a dress. Email: Website:

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