Manchester-based brand house and distributor Boi Trading has rehired around 20% of the people who were made redundant following the collapse of brand group Juice Corporation, Drapers understands.
Boi Trading bought Juice Corporation, which owns brands including Gabicci, Joe Bloggs and Elizabeth Emanuel, out of administration for an undisclosed sum last month. Juice Corporation’s administration resulted in 60 job losses.
It has since emerged that Boi Trading has split Juice Corporation into two associated companies, Apparel Brands and Original Brands.
Drapers understands the two companies have hired a total of around 12 members of staff who were made redundant.
Original Brands plans to continue operating menswear brand Gabicci in the same format as it was previously run.
The Gabicci team, which has been working remotely since the administration, aims to move back into its Hemel Hempstead premises on Maxted Road within the next few weeks. It will fulfil existing orders while working with its supplier base.
A source close to the situation said Original Brands will “look to grow [Gabicci] over the next few years”, and that it is “well on its way with autumn 18 sales”.
Meanwhile, Apparel Brands has signed agreements to operate licences for Slazenger and Kangol. It will also trade the Loyalty & Faith and Rawcraft brands.
It will operate these out of Juice Corporation’s showrooms in Manchester in the short term, as it reviews its options in terms of premises.
Boi Trading is reviewing its position with Juice Corporation’s other brands, Joe Bloggs, Elizabeth Emanuel, Juice, MVME and Rock & Revival.