Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boi Trading saves 12 jobs at Gabicci owner

Manchester-based brand house and distributor Boi Trading has rehired around 20% of the people who were made redundant following the collapse of brand group Juice Corporation, Drapers understands.

Boi Trading bought Juice Corporation, which owns brands including Gabicci, Joe Bloggs and Elizabeth Emanuel, out of administration for an undisclosed sum last month. Juice Corporation’s administration resulted in 60 job losses.

It has since emerged that Boi Trading has split Juice Corporation into two associated companies, Apparel Brands and Original Brands. 

Drapers understands the two companies have hired a total of around 12 members of staff who were made redundant. 

Original Brands plans to continue operating menswear brand Gabicci in the same format as it was previously run.

The Gabicci team, which has been working remotely since the administration, aims to move back into its Hemel Hempstead premises on Maxted Road within the next few weeks. It will fulfil existing orders while working with its supplier base. 

A source close to the situation said Original Brands will “look to grow [Gabicci] over the next few years”, and that it is “well on its way with autumn 18 sales”.

Meanwhile, Apparel Brands has signed agreements to operate licences for Slazenger and Kangol. It will also trade the Loyalty & Faith and Rawcraft brands.

It will operate these out of Juice Corporation’s showrooms in Manchester in the short term, as it reviews its options in terms of premises.

Boi Trading is reviewing its position with Juice Corporation’s other brands, Joe Bloggs, Elizabeth Emanuel, Juice, MVME and Rock & Revival.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.