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Bolongaro Trevor kicks off wholesale push with Asos

Bolongaro Trevor has signed a deal to sell its autumn 17 collection on Asos, as part of a renewed wholesale and online push.

The contemporary men’s and women’s wear brand and retailer is capitalising on the six-figure investment from Middle Eastern investors which bought 50% of the company in December 2014.

Brothers Muhammad Arshad Jalil and Omar Jalil own several companies in Asia and the Middle East, including aviation, fuel and IT businesses. 

Since the investment, Bolongaro Trevor has expanded into European territories, and secured agents and distributors in Switzerland, Denmark, Germany and Italy. It is looking for a French agent for autumn 18.

The Asos deal is the company’s largest to date and will help the brand to attract new international agents, a spokesman said.

Two years ago, following the investment, company co-founder Kait Bolongaro told Drapers the business intended to open five to 10 UK stores. However, the company has shelved plans for more physical stores while it makes a push into further international markets through wholesale expansion.

Bolongaro Trevor has just two stores in London’s Carnaby Street and in Thorntons Arcade, Leeds. 

Wholesale prices for autumn 17 range from £20 for T-shirts to £125 for leather jackets.

Bolongaro Trevor was set up in 2006 by Kait Bolongaro and her husband, AllSaints founder Stuart Trevor, and operated as Hoxton Trading. 

It was declared insolvent by insolvency practitioner David Rubin at the end of September 2014. At the time, Bolongaro Trevor blamed an unhappy relationship with its partner and supplier The Fielding Group for its financial problems. Following a deal with Fielding in February 2011, the company was restructured as Hoxton Trading. Fielding itself went into administration on 24 June 2014.

In August 2014, shortly before the firm was declared insolvent, Trevor expressed fear that it faced a “hostile takeover” by IPGL, a privately held investment company chaired by former Conservative Party treasurer Michael Spencer. He claimed IPGL made an 11th-hour withdrawal from a £2.5m investment deal to buy Bolongaro Trevor in July, leaving the company vulnerable.

 

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