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Bonmarché sales up 3% but stores struggle

Value womenswear retailer Bonmarché continued to struggle with sales across its 310 stores in the 13 weeks to December 26, with like-for-likes down 1.3%


Total sales for the quarter were up 3.4%, buoyed by its online performance, which grew 3.9%.

But over Christmas in-store sales fell 2.7% for the five weeks to December 26. Online sales also dropped, down 2.4%.

In the year to date, Bonmarché’s store sales have edged up just 0.8%, while online has grown 4.1%. Total sales have increased 5.3%.

In a statement, outgoing chief executive Beth Butterwick, referred back to the profit warning made by the company in December.

“As noted in our announcement on 16 December 2015, trading conditions during November and December were very challenging,” she said. “As a result, the board revised its profit expectations for the current financial year.”

”In the short period since Christmas, demand has trended towards more normal levels,” she added. 

The business expects pre-tax profit to be between £10.5m and £12m, down from £12.4m.

Bonmarché made no statement about replacing Butterwick, who announced in December, that she intends to leave to take up the role of chief executive at Karen Millen.


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