Bonmarché will relaunch plus-size brand Ann Harvey, a year after it was axed by Jacques Vert Group and vanished from the high street.
The brand, which is available in sizes 16 to 32, will initially be introduced across 23 Bonmarché stores and a concession in Beales, Poole.
Ann Harvey was previously owned by Irisa Group (formerly Alexon Group), but the brand was axed following private equity firm Sun European Partners’ decision to merge Irisa with another of its acquisitions, Jacques Vert, forming Jacques Vert Group in January 2012. It disappeared from the high street in March 2013. Bonmarché is also owned by Sun European Partners.
For the relaunched Ann Harvey prices will extend to £80 for dresses, which will be higher than the core Bonmarché price range. The collection will include 56 items.
The collection will also be available for purchase online at www.annharveyfashion.co.uk and from a dedicated Ann Harvey catalogue.
Beth Butterwick, chief executive of Bonmarché, said: “We see Ann Harvey as the perfect compliment to the existing Bonmarche product offer. Both market data and our own consumer focus groups have informed us that there is a strong demand for beautifully designed clothing, at well positioned prices, across a wide breadth of larger sizes. We believe therefore, that the Ann Harvey offer, alongside Bonmarche, will enable us to create a one-stop, complete lifestyle destination for this important mature, female demographic.”
Bonmarché saw profits soar by 66% from £4.8m to £8m in the year to March 29, 2014, in its first full-year results since floating on the Alternative Investment Market last November. Revenues climbed 11.9% to £164.3m, while like-for-like sales rose 10.4%.
As Drapers reported in May, Jacques Vert Group has continued its portfolio rationalisation this year, discontinuing its Minuet Petite and Alexon brands.