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Bonmarché loses brand boss

Bonmarché brand director Mark Tesseyman has left the business.

Tesseyman had been at the Peacock Group-owned classic womenswear chain for three-and-a-half years, and was responsible for retail and marketing. The reason for his departure remains unclear but Peacock Group chief executive Richard Kirk said: “Bonmarché is in good shape. It has nothing to do with trading.”

He added: “We’re like every-one – May was good but the last two weeks have been quite difficult, then trade has picked up with the weather last weekend.”

Kirk said he was already separately seeking a head of retail, and that he would take on responsibility for marketing.

Improved ranges at the 270-store Bonmarché chain helped the Peacock Group to score a 22% increase in EBITDA to £26 million for the year to March 31. Bonmarché itself posted pre-tax profits of £9.6m against a loss of £384,000 the previous year.

Bonmarché has refocused its ranges to make them better suited to older shoppers with a more modern outlook. This included the launch of a higher-priced collaborative collection designed by David Emanuel, which was introduced into 100 stores last September.

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