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Boohoo collaborates with Paris Hilton

Boohoo has announced a collaboration with US celebrity Paris Hilton.

The 70-piece collection, which is due to launch globally on 20 June, retails between £3 and £30 and features a range of ready-to-wear clothing and swimwear. Boohoo said the ‘Boohoo x Paris Hilton’ collection aims to “recreate Hilton’s favourite trends and fashion moments since the turn of the new millennium.”

The range includes animal, metallic and palm prints inspired by Hilton’s home town of Beverly Hills, alongside “cheeky slogan pieces” that boast her famous mottos like ‘That’s Hot’.

To celebrate the partnership, Boohoo is set to host a “millennium inspired party” in Los Angeles, which follows an overall 90’s theme it kick-started earlier in the year.

Boohoo co-CEO Carol Kane said: “Paris is everything the Boohoo girl is and we can’t wait to have her on board with us for the summer.

“Shot in Beverley Hills, the campaign embodies all the fabulous trends from the early 2000’s that Paris Hilton is best known for, giving a nod to her own style that we think customers will really love.”

Boohoo group almost doubled its sales and profits for the 12 months to 28 February year on year. Revenues soared 97% to £579.8m and gross profit grew 90% to £306.4m. Adjusted group EBITDA was up 60% to £56.9m.


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