Boohoo has confirmed US etailer Nasty Gal will continue to trade under its own label, led by Boohoo’s joint chief executive Carol Kane on an interim basis.
A search is underway to find a permanent boss for Nasty Gal.
A core team of original Nasty Gal employees will continue to be based in Los Angeles and the brand will offer clothing, shoes and accessories under its own name, with plans to design exclusive collections later this year.
It comes after Boohoo confirmed that its acquisition of Nasty Gal for $20m (£16m) had completed.
Boohoo said Nasty Gal creates “increased global opportunities for growth” for its wider business, which includes PrettyLittleThing. Nasty Gal is currently available in 180 countries.
Kane said: “We are excited by the opportunity to expand the company into international markets. This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter.”
Nasty Gal, which was founded in 2006, delivered net revenue of $77.1m (£62.7m) in the year to 1 February 2016. This included revenue from vintage clothing and third-party brands, which are excluded from the sale to Boohoo.
The company made a net loss after tax of $21m (£17m) after operating costs.