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Boohoo considers flotation

Fashion etailer Boohoo.com is reportedly looking at listing on the London Stock Exchange as it seeks to emulate the success of Asos.

According to the Independent on Sunday the company is working with private equity firm Zeus Capital, an investor in Boohoo, to explore its strategic options, including a possible sale of the retailer.

The etailer grew its pre-tax profits by 79% to £248,790 for the year to 29 February 2012, with sales up to £29m. The young fashion etailer has also recently been embarking on growth and last week revealed it was hunting for a further 50 staff at its Manchester head office.

Boohoo competes in a similar market to Asos, which floated at 20p in 2001 but is now valued at more than £4bn.

Zeus Capital advised on last month’s flotation of Conviviality Retail, owner of the Bargain Booze chain.

Boohoo and Zeus Capital could not be reached for comment.

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