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Boohoo considers sale

Young fashion etailer Boohoo.com is considering a sale of the business following a strong growth in profits

Boohoo is believed to have hired private equity and advisory firm Zeus Capital to explore its strategic options, including a possible sale.

According to The Independent, Zeus Capital’s advisory arm is believed to have already liaised with potential investors regarding buying a minority stake in the business.

Both Bohoo and Zeus Capital declined to comment.

The fashion website grew its pre-tax profits by 79% to £248,790 for the year to 29 February 2012, with sales up to £29m.

In a report published by analysts OC&C and Google earlier this year Boohoo was named as one of the top ten brands scoring the most consumer searches online.

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