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Boohoo launches its first mobile app

Boohoo has launched its first shopping app for iOS using the Poq app ecommerce platform.

Boohoo's new iOS app

Boohoo’s new iOS app

The etailer offers its entire product range on the transactional app, which was built and launched in three months.

Boohoo is aiming to attract more of the mobile commerce market after it reported that conversion increased by 40% on its mobile website during the first quarter of this year and that mobile accounts for half of all traffic to its website.

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