Boohoo has launched a standalone menswear website to cater to growing customer demand.
The website, boohooman.com, targets shoppers aged 16 to 24, and features clothing, footwear and accessories, with weekly product drops. Boohoo has offered menswear on its main website since 2013.
Key men’s trends for spring 16 include sportswear, tailoring and denim.
Richard Clark, marketing director at Boohoo said: “The core of our business has always been to provide the season’s latest looks while still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customer, making their shopping experience more personalised and engaging.”