Young fashion etailer Boohoo has launched a new global marketing campaign entitled ‘We are Us’ in order to connect with new and existing customers.
The campaign includes a social platform on the Boohoo site where shoppers are encouraged to share images, music, health and lifestyle tips. The ‘We are Us’ slogan will underpin all marketing activity in 2015.
Carol Kane, joint chief executive of Boohoo, said: “Our marketing focus for this year is very much about developing brand loyalty by reinforcing our DNA and creating an emotional connection with our digitally native consumer, while still delivering messaging focused on the brands fun, inclusive and individual approach.”
To mark the official launch, Boohoo has signed up a new ambassador, Sarah Tankel-Ellis, who has been a stylist on ITV’s Lorraine for 10 years. She willfront a section on the site called ‘We Are Stylist’ and will feature in the campaign’s first supporting TV advert at the end of this week.