Offers on the Boohoo website broke Advertising Standards Authority (ASA) rules by “misleading” customers, a BBC report indicates.
Time-limited discounts were reported to have remained available once the countdown clock reached zero. The BBC’s Watchdog reported that 14 Sales between August and November 2018 continued after a countdown finished.
The ASA told the BBC that Boohoo was breaking rules around sales promotion, saying the “problematic” use of a countdown clock “misleadingly implies the offer is time limited”
Boohoo has said it never intended to mislead customers.
In a statement to the BBC, Boohoo said: “During the period August 2018 to November 2018 Boohoo ran a number of time-limited promotions. On the small number of occasions researchers for BBC Watchdog Live have identified, customer demand drove us to extend these offers and we did so to avoid disappointment.
“It is never our intention to mislead customers and we take full note of the BBC Watchdog’s inquiry. We are looking into our processes to ensure that further diligence is exercised in relation to future promotions of this nature.”