Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boohoo offers ‘misled’ customers

Offers on the Boohoo website broke Advertising Standards Authority (ASA) rules by “misleading” customers, a BBC report indicates.

boohoo paris hilton cropped

Time-limited discounts were reported to have remained available once the countdown clock reached zero. The BBC’s Watchdog reported that 14 Sales between August and November 2018 continued after a countdown finished.

The ASA told the BBC that Boohoo was breaking rules around sales promotion, saying the “problematic” use of a countdown clock “misleadingly implies the offer is time limited”

Boohoo has said it never intended to mislead customers.

In a statement to the BBC, Boohoo said: “During the period August 2018 to November 2018 Boohoo ran a number of time-limited promotions. On the small number of occasions researchers for BBC Watchdog Live have identified, customer demand drove us to extend these offers and we did so to avoid disappointment.

“It is never our intention to mislead customers and we take full note of the BBC Watchdog’s inquiry. We are looking into our processes to ensure that further diligence is exercised in relation to future promotions of this nature.”

Readers' comments (1)

  • They all do it. Have you seen Missguided? They’re notorious for it.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.