Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boohoo owners invest in visual showroom startup

Kamani Capital Fund, the investment firm of the family behind Boohoo Group, has invested in London-based fashion technology start-up RangeRoom.

RangeRoom is a platform that enables designers, retailers and suppliers to review, share and engage with new products and collections.

It has already attracted investment of £1m and industry backers including New Look founder Tom Singh. 

Its clients include Boohoo and a number of global manufacturers.

The company was founded by Brendan Baldrey in 2017, who worked for 15 years as a fashion designer and identified a need for fashion technology that would allow all stakeholders to collaborate more effectively.

The chief executive of the Kamani Capital Fund is Adam Kamani, who co-founded PrettyLittleThing.

Kamani said: “RangeRoom provides a solution to the digital disconnect between customer, retailer, and manufacturer, but also a visual collaboration platform for internal and satellite teams, a showroom for suppliers with direct-to-consumer ambitions, a tool for transparency that caters to socially conscious consumers, and more.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.