Young fashion etailer Boohoo is to launch its first menswear range for autumn 13.
The company, which launched in 2006, previously sold menswear, which it sourced from external suppliers. However the launch of BoohooMan will see the online retailer’s dedicated design team produce the garments.
The debut collection has been categorised into four key trends for autumn: Freshman, True Grit, Militarian and Vive Le Punk. Prices range from £12 to £50.
Menswear designer Shane Chin said: “Menswear has become more fashion-focused and boohooMAN echoes that change. It is an exciting time to be part of the boohoo brand. The focus has been around creating key wardrobe staples, but at the same time offering a broad spectrum of product at really great prices.”