Manchester-based etailer Boohoo is launching kidswear for the first time in October.
BoohooKids is made up of 70% girl’s wear and 30% boy’s wear and features age-appropriate “mini-me” styles modelled on the firm’s adult ranges.
The campaign is fronted by Scarlet Thomas, daughter of actors Ryan Thomas and Tina O’Brian.
The launch comes as the business approaches its 10th anniversary and follows the successful launches of menswear, petite, tall and sportswear.
Prices for the collection range from £3 for a basic vest up to £28 for a coat.