Young fashion etailer Boohoo.com will launch a dedicated sportswear collection in January following the success of its menswear and plus-size ranges.
BoohooFit will comprise of 40-50 pieces across menswear and womenswear and features bold prints, mesh panelling and sheer layers. Prices will start at £8.
Caroline Evans, design director at Boohoo, said: “We have always strived to offer our customer the latest statement pieces at affordable prices, so creating a sportswear label within the Boohoo brand was a natural progression.
“This is the ultimate fitness collection, delivering iconic shapes in sports inspired fabrications, mixed with a fashion-edge. Staple items include wind-breakers, tennis dresses, sport polos, tracksuits and ultra-lightweight jog pants to provide that complete head-to-toe look.”