Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boohoo to open pop-up store in New York

Manchester-born pure-play etailer Boohoo.com will open its first bricks-and-mortar pop-up store in New York on October 30.

The store, located at 462 West Broadway, will be open seven days a week for three weeks. It will stock an edited selection of the 8,000 menswear and womenswear products available online.

Boohoo said the pop-up marks its relaunch and reinvestment in the US.

“The American market continues to be a key focus for Boohoo,” said Carol Kane, Boohoo’s joint chief executive. “We want the consumer to be able to experience our brand first hand and, at the pop-up, visitors will be able to touch and feel the product and order straight from site.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.