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Boohoo to open pop-up store in New York

Manchester-born pure-play etailer will open its first bricks-and-mortar pop-up store in New York on October 30.

The store, located at 462 West Broadway, will be open seven days a week for three weeks. It will stock an edited selection of the 8,000 menswear and womenswear products available online.

Boohoo said the pop-up marks its relaunch and reinvestment in the US.

“The American market continues to be a key focus for Boohoo,” said Carol Kane, Boohoo’s joint chief executive. “We want the consumer to be able to experience our brand first hand and, at the pop-up, visitors will be able to touch and feel the product and order straight from site.”

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