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Boohoo ups warehouse capacity to meet three-year growth plan

Boohoo.com has unveiled plans to grow its business by tripling the size of its warehouse workforce, as well as signing for a lease on a New York office.

The young fashion etailer’s sales jumped 31% to £67.2m and pre-tax profits grew by 23% to £4.5m in the six months to August 31. It is now investing £10m in extending its Heasandford Industrial Estate warehouse in Burnley, which it opened three years ago, from around 140,000 sq ft to a total of 820,000 sq ft. Work is due to be completed early next year.

It will increase its warehouse staff from 300 to about 1,000 over the next three years. Boohoo’s HR manager Paul McNulty told Drapers the measures were being put in place to enable the retailer “to cope with ongoing growth and the needs of the business in three years’ time”.

On the New York office, McNulty said the US was “a big designated growth area” for Boohoo. The etailer opened a pop-up shop in New York for three weeks from October 30 in a bid to increase its presence in the US (pictured).

McNulty said the office will employ a local team to manage the territory instead of relying on its UK-based international team, because they felt they “needed employees reporting on the ground”.

The etailer is also planning to launch a graduate scheme for merchandisers next year.

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