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Boohoo.com board members increase investments

Four non-executive directors at Boohoo.com, including chairman Peter Williams and Mothercare boss Mark Newton-Jones, have together purchased about
600,000 shares in the etailer to reassure investors following its profit warning last week.

The company’s share price fell by 40% following the warning that full-year profits will be below those forecast, after heavy promotional activity on the high street drove its sales growth down to 25% in the four months to December 31, 2014.

This compared with growth of 31% during its first six months as a public company, to August 31.

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