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Boohoo’s Parisian pop-up

Boohoo launched a pop-up shop on 72 rue Saint Honoré in Paris on April 7, following the success of its New York pop-up in 2014.

Boohoo Paris pop-up

Boohoo Paris pop-up

The store features festival trends for men and women and more than 200 styles of denim, footwear, accessories and swimwear.

Last week’s launch follows the opening of another pop-up at 925 Westwood Boulevard in Los Angeles on April 1.

Carol Kane, joint chief executive of Boohoo said: “Boohoo ships to more than 100 countries but we wanted to bring the Boohoo brand to life this time on the west coast of America and in central Paris, delivering the Boohoo energy and shopping experience through our pop-up to our current and budding customers.”

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