Chinese retailer Bosideng London has relaunched its website today (October 23) ahead of its first anniversary.
The new look site features intuitive search functions that remember popular customer searches and a sleek redesign that mirrors the monochrome and the tones of the South Molton Street flagship in London’s Mayfair.
A responsive mobile version of the site has also been created to ensure a seamless shopping experience across mobile and tablet devices. The mobile device also features a smart map which will give customers directions to the flagship store using the default map app on the user’s device.
Chief executive Wayne Zhu said: “We are constantly looking to grow, learn, and evolve as a company. In the run up to us celebrating our first anniversary we used feedback from our customers to build the website around them to create a truly personal and enjoyable shopping experience.”
The relaunch is the latest move by the retailer to increase its presence in the British menswear market. Earlier this month Bosideng snapped up loss-making menswear retailer Greenwoods, paying RMB40m (£4m) for 88-store Greenwoods.