Chinese retailer Bosideng is making its buying and design teams in London and Bradford redundant as it shifts these functions back to Shanghai.
Drapers understands that three buyers along with the head of design and a design assistant based in Bradford, and at least one designer in London, have been made redundant.
Several sources said that staff were told no more collections will be created from the UK, with the responsibilities being returned to China. The teams were first created last summer.
Headed by former Crombie head of design and buying Amelia Pretious, the aim of the UK team was to create a collection that would be sold into China as well as domestically.
Pretious unveiled Bosideng’s autumn 14 collection at New York Fashion Week in February.
Bosideng – operating around 10,000 stores and one of the largest clothing operations in Greater China – ploughed £30m into its first and only UK store on South Molton Street in London, which opened in September 2012.
But sources have indicated that trading has not been as buoyant as expected, with Drapers reporting last year that the business had dampened its European expansion plans as a result. The company is said to be looking for a New York flagship, following a pop-up earlier this year.
A spokeswoman for Bosideng declined to comment.