Boss is to open a 4,050 sq ft store at Intu Metrocentre in Gateshead next month.
The store will offer the full range of Boss menswear and womenswear, including ready-to-wear, shoes and accessories.
Hugo Boss announced at the end of last year plans to discontinue the Boss Orange and Boss Green labels and concentrate on two brands in future: the core Boss line and the entry-level price Hugo, which will be priced around 30% lower than Boss. The changes formed part of its new turnaround strategy.
Boss Orange and Boss Green have been integrated into the core Boss range to offer a “consistent brand experience”.