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Boutique 1 to open first London shop

Luxury multibrand retailer Boutique 1 will open its first London store on June 30.

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The 12,000 sq ft space at 127-128 Sloane Street will be the retailer’s flagship European site and will sell ready-to-wear, accessories, eveningwear, beachwear and jewellery alongside books and gifts.

It will stock a range of luxury brands including Erdem, Peter Pilotto, Roland Mouret, Roksanda and Proenza Schouler.

The Boutique 1 group currently has stores in Dubai, Abu Dhabi and Beirut.

Boutique 1 has also said it plans to relaunch its ecommerce site Boutique1.com later this year, which will be optimised for mobiles and offer customers same-day deliveries in London.

“We are very proud to open our first London store in Sloane Street- it is one of the premier shopping destinations in the world,” said co-founder and co-CEO Ziad Matta.

“With our unique approach to fashion and emphasis on luxury service, we feel that Boutique 1 brings a fresh point of view to the area. With its café, courtyard and entrances on Sloane Street and Pavilion Road, we hope to create a premier fashion destination that is at the very heart of the local community.”

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