Boutique 1 Group will open a store on London’s Sloane Street in March next year, building on four existing multi-brand luxury concept stores in the Middle East.
The group has offices in London and Dubai and opened its first store in 2000. It operates 20 stores in four cities, as well as an online store boutique1.com, which serves customers globally.
Its four multi-brand stores are based in Dubai, Abu Dhabi and Beirut, stocking more than 200 luxury brands. It has shop-in-shop stores from Alaia, Elie Saab, Isabel Marant, Missoni, The Row and Victoria Beckham, while brands stocked in store include Oscar de la Renta, 3.1 Philip Lim and Alexander Wang.
The stores in Dubai are each approximately 20,000 sq ft.
Boutique 1 owns and operates mono-brand stores under franchise agreements or as joint ventures with brands including Missoni and Paul & Joe in London, Missoni in Beirut, Furla and Paul & Joe in Abu Dhabi, as well as Elie Saab, Missoni, Isabel Marant and Furla in Dubai.
“The ’boutique’ in Boutique 1 highlights our personalised approach and the ‘1’ confirms and reinforces our commitment to build on our position as the premier destination for fashion and design in the region,” said chief executive Ziad Matta.